[Montblanc] Assistant PR Manager [South Korea]

 

Reference Code: 92755

[Montblanc] Assistant PR Manager

Seoul, 11, KR

Permanent

Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.

JOB TITLE Communication Assistant Manager

REPORTING TO Marketing & Communication Director

LOCATION Seoul, Korea

MAIN PURPOSE

• Enhance Montblanc Maison image by preparing communication action plan based on the global direction and local priorities/initiatives.
• Support to develop the PR Communication mix by Media, public relations programs, influencers, and local social media management by exposure in all forms of media on Print and digital channels to reach the marketing goals

KEY RESPONSIBILITIES

Key responsibility 1 – Digital & Social media

• Manage Korea social media contents via working with Digital agency and HQ
• Manage digital/social media & Korea website contents via communication with E-commerce team

Key responsibility 2 – Advertising

• Assist to plan annual & monthly media advertising strategy aligned with HQ guideline
• Especially, prepare and execute digital AD/display/banner working with HQ team & digital agency.
• Co-ordinate all necessary elements for the advertisement comminating HQ and Media agency
• Prepare all media results reports, BBB and report SOV

Key responsibility 3 – PR

• Support and execute PR plans and programmes in tune with our corporate image to maximize the potential publicity, being in line with our PR communication strategy
• Support celebrities/ Influencers marketing plan and execution working with media and the agency
• Regularly develop and build relationships with the target media to enhance Montblanc image
• Develop the press release of products and activities to ensure publicity generated

Key responsibility 4 – Event

• Invite press/ influencers at local launch events and ensure media coverage
• Communicate international events with HQ to maximise PR coverage

Requirements

• 3 – 8 years of experience in PR communications
• Fluent English skill both written and spoken
• Proficient in Microsoft program skill
• BA degree or above
• Experience on relationship with media, influencers, partners

 

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